Schöne Haare für jede Frau
Anja Deichmann, Managing Director
About Us
Arwendayle stands for beautiful hair and a conscious decision for oneself. We've chosen to call wigs "crowns"—not as a metaphor, but as an attitude. They are not a necessary evil, but a consciously chosen beauty tool that brings joy and boosts self-esteem. Our crowns represent dignity, presence, and self-determination. They are worn by women living with hair loss, as well as by women who desire change, enhancement, or something new.
We exclusively carry crowns of the highest quality made from synthetic and real hair from carefully selected, leading manufacturers.
In addition to empathetic, personal counseling, Arwendayle offers a growing community of nearly 3,000 women in a private Facebook group. We are mission- and community-oriented and regularly host events in small, intimate, and confidential settings.
After many years in the USA, Arwendayle is now coming to Germany – with our flagship store in Rothenburg ob der Tauber.
Rothenburg ob der Tauber
With our flagship store, we've found a home in Rothenburg ob der Tauber – a town where history, craftsmanship, and timeless beauty remain vibrant. Arwendayle is inspired by medieval imagery. We speak of crowns and queens, of the realm of Arwendayle – not as a staged display, but as an attitude: dignity, presence, and self-determination.
In our flagship store, we offer personal consultations by appointment, fittings in a relaxed atmosphere, and a generous selection of crowns, select fashion jewelry, and high-quality craftsmanship from Legends of the Forest.
Opening: End of March 2026 / Beginning of April
Your visit to Arwendayle
Our flagship store is open for you during regular opening hours.
Personal consultations and fittings take place exclusively outside of regular store hours to ensure peace, privacy, and sufficient time. Therefore, we kindly ask you to schedule an appointment by phone so that we can prepare for your visit individually.
Telephone: (09861) 9178566
Opening hours:
April–October & December
Sunday
closed
Monday–Friday
10:00–13:00
14:00–18:00
Saturday
10:00–18:00
November & January–March
Sunday
closed
Monday–Thursday
10:00–13:00
14:00–18:00
Friday
10:00–12:00
14:00-18:00
Saturday
11:00-17:00
Public relations
In the interest of our mission, I welcome invitations to talks, readings and lectures – especially from women's groups, clinics and cancer centers, as well as from organizers who wish to facilitate an open, reflective exchange on the topics of beauty, self-image, aging and creative living.
The focus isn't necessarily on traditional lectures or workshops, but rather on personal, dialogue-oriented encounters. Conversations that arise from lived experience – within the career and beauty world as well as beyond. However, I am also available for traditional lectures of either 10 to 30 minutes.
If you are planning an event and our mission fits into your framework, I would be happy to hear from you by phone or email.
Telephone: 09861 9178566
E-mail:
Legends of the Forest
In the realm of Arwendayle, deep in the forest, where stories are spoken more softly, they still live: gnomes, fairies, elves, and other forest creatures. Some watch over ancient paths, others collect memories, still others bring luck, protection, or a quiet smile.
Legends of the Forest is a world full of characters that don't simply appear, but want to be found. Each being carries its own story within it – waiting to be discovered by someone who will listen.
These collections are aimed at collectors, lovers of fairy tales, craftsmanship, and quiet imagination. At people who sense that some things are more than just decoration – and that a little bit of magic can sometimes simply find a place on a shelf and enhance a home.
In Europe, you'll find them exclusively here. In our realm of Arwendayle . In Rothenburg ob der Tauber, Germany's most beautiful medieval town.